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Marni Beardsley on print media

12 décembre 2011

APE : What percentage of print work is your company doing today compared to 5 years ago? Or even a year ago?

Marni : It seems to vary. It’s increased for some of our clients, decreased for others and for some stayed about the same. Strictly case by case depending on the brand and the varying approaches they want to share their message. It’s interesting to see the growth of some magazines soar this past year. Fashion publications such as Vogue, Harper’s Bazaar, W and Marie Clare. Entertainment and music pubs such as People, TV Guide, Entertainment Weekly and Rolling Stone. Teen mags such as Seventeen and Teen Vogue. Dude publications such as GQ, Esquire and Men’s Health. And lifestyle and travel publications such as The New Yorker, National Geographic, Condé Nast Traveler and Vanity Fair are all faring pretty damn well. Their revenue and ad spending have all increased just this past quarter even.

The power of print is still very much a viable media. In a time full of chaos, i feel we should take this opportunity to hail those who are doing it correctly in the print space.

 Une entrevue très intéressante sur le blog A Photo Editor. Une citation qui attire grandement mon attention, préférant généralement les médias imprimés traditionnels aux nouveaux médias!
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